Chuck Breckenridge

Freelance Copywriter and Blogger

Chuck Breckenridge copywriting

Writing for a website is very different to writing for any other type of marketing material and I am trained to do both.


Why it’s a good idea to hire BreckAdmin to create your Brochures

A corporate brochure is still one of the most useful marketing tools around and often the first time a potential customer has contact with you. So it’s worth getting right. If you’re producing a brochure, don’t cut back on the words. Excellent copywriting will make sure your brochures really speaks to your customers, and clearly explains the benefits of your product or service. Well-written brochures can enhance your image, clearly set out the company’s vision, and gain you industry respect.

Imagine your competitors saying they want brochures just like yours?

Brochures hang around. You can find them sitting on desks. They get passed on. Brochures also get filed for future reference.working on copywriting services So you need to get the message right. And the tone of voice. Of course it’s critical that your brochures have the right punctuation, spelling and grammar. A well-written company brochure will do more than simply explain your services. It will convey benefits to your customers and address their needs, it will enhance your image and articulate an engaging message with compelling clarity, and it will embody your business’s vision.copywriting services To achieve all this, you need a brochure writer that understands business and marketing and writes eye-catching content that customers can’t ignore. So if you want a distinctive, hard-working corporate brochure that does much more than sit on the coffee table in your reception acting as a coaster, please get in touch. Contact Me today and we can get the message out to your customers.

Direct Mail Letters

Hire BreckAdmin to Write your Direct Mail Letters

Why is it so successful? Quite simply, direct mail marketing is the most cost effective and targeted form of marketing.

“The global direct mail advertising services market is forecast to reach $40 billion in 2019. Market growth will be spurred by locally targeted advertisements and micro-targeted advertisements, a move away from mass advertising to direct advertising.”

How can your direct mailer or sales letter guarantee success?

You get a direct mail letter that is written in the right tone for your target audience. With an eye-catching headline and easy to glance at subheadings. You’ll get body copy that focuses on the key benefits of your product or service. And appeals to the emotions by explaining how your customers can be wealthier; more secure; have more time; be more popular; have fun; or be healthier. copywriting services It will include a testimonial or two, because testimonials are a great sales tool. There will be a persuasive call to action telling them what to do next. You need an unmissable headline that makes your target audience eager to read more. Inside, you need a hook that explains why your product or service is so special. You can’t beat a great story to keep people reading from start to finish. Lastly, you need a big juicy carrot to dangle to generate response, such as highlighting exclusivity, next-day delivery, last chance to buy, after-sales promises, etc. P.S. Don’t forget the all-important P.S. Your postscript should never be seen as a mere afterthought: research shows that many read this first. A P.S. can remind. It can reinforce. It can repeat. And it should always include a call to action such as "Contact direct mail copywriter Chuck Breckenridge today -" Let's connect today to discuss your key sales message and the benefits of your service.


Hire BreckAdmin for your next enewsletter writing project

An enewsletter can be used for establishing your brand; keeping your customers up to date with special offers; and building a loyal following. An Online Newsletter can easily be personalized.

So what does a BreckAdmin written enewsletter include?

  • A great subject line.
  • Informative, well-written, stories that are easy to scan and digest.
  • Details of discounts and offers.
  • And lots of links through to your website.
When BreckAdmin does your enewsletter writing you can be guaranteed they’ll be sent out on time. copywrtiing services Whether in print or as part of your online marketing, online newsletters can incorporate blogs and case studies as well as information on your new products and services. Enewsletters can include clickable links to pages from your website. Written by a talented copywriter, an online newsletter can do all of this and be entertaining at the same time. So, if you need copywriting that can mix business with humour, information with sales and facts with chat – call me, and I’ll get your customers to read all about it! Contact me today and let's get started on creating a great newsletter.


BreckAdmin is Really good at writing PPC ads

Poorly written (and boring) pay per click ads (PPC) ads won’t attract any attention. So why get BreckAdmin to write your pay per click (PPC) ads? Well a PPC ad is like any other ad.
  • You’ll need a hook.
  • Needs to say what’s the offer.
  • Has to explain the benefits.
  • Should appeal to the emotions.
  • Must include a call to action.
The search term will be included in the ad title. (This can increase the click-through rate by as much as 50%). Also in the ad itself. In the domain name, as well. pay per click copywriting services Of course, your pay per click ad will have proper punctuation, grammar and spelling. Poor spelling will have your ad removed by Google and Yahoo quicker then you can say, um, remooved. Connect with me today and we can started collaborating on your next pay per click ad.

Press Releases

Why employ a press release writer from BreckAdmin?

For a start your press release needs to be newsworthy. It needs to be in a format that’s appealing to an editor or journalist. And it needs to be written in a style that’s appropriate for a particular readership. As a professional press release writer, BreckAdmin will construct your release in the right format with all the good info at the top. Your release will be in an objective, neutral voice. It will be short and to the point. The grammar and punctuation will be fantastic. As your freelance press release writer, I'm able to write press releases that gets plenty of publicity for your business. They will drive traffic to your website. You want your release to be understood by anyone who reads it. I'm careful not to overload your copy with too much jargon. press release copywriting services Whether you require an occasional release or a package of PR writing. I can help you get communication writing off your to-do list. What's more, while I concentrate on your PR text, you can get on with other activities where you'll add the greatest value for your organization. Will that PR copy get written, or just get pushed down your to-do list? I'd really like to show you how I can help you. Contact me to connect on getting that press release newsworthy and off to press.

SEO Writing

Contact BreckAdmin to hire the best in SEO writing

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content are shown and ranked based on what the search engine considers most relevant to users. It is about making sure the search engine robots know exactly what your page is about.

How do we do this?

By making sure you have the right words, the right number of times, in the right place on your web page.SEO copywriting services But the rule of thumb is don’t over do it. SEO writing is all about balance. A balance between getting in those search terms and keywords. But ensuring your web content is readable. When you hire BreckAdmin, you’ll get well-written, keyword-rich content; headings (H1, H2); page titles (the bit at the top of the page); and meta description tags (the snippet the search engine shows on the results page). You’ll get optimized copy that’s been written for your reader, not just for the search engines. So your copy will be informative, interesting, easy to read and of real value. And the keywords? They’ll be cleverly placed into the copy so you’ll hardly notice them. And of course SEO copywriting isn’t just for websites. News releases, articles and blog posts can all be optimized to include specific keywords. Contact me to get optimized SEO copy for your websites and other posts.


Take advantage of BreckAdmin’s website copywriting services

Writing for a website is very different to writing for any other type of marketing material. Your potential customer is impatient and will scan your website rather than read every word. We must make sure the benefits are loud and clear with your website copywriting.

What do you get with BreckAdmin’s website content writings services?

Words that really count. Sure, good design is essential.

But a design won’t: convince, persuade, sell or inform.

It’s the words that will do that. Short words. Short sentences. And short paragraphs. Each page will be benefit-led. And the copywriting will be in an appropriate style and tone for your customer. Contact me and let's connect on copy.

diploma copywriting servicesI write everything, from ad campaigns to website content to sales brochures. So whether you need copywriting to spruce up your blog, or several emails to beef up your bottom line, I’m your guy.

Contact me and let’s connect on copy.






16 Persuasive Writing Secrets & Influential Words (Infographic)